*michael masterson – 4 stages of growth video
*unlocking the blockbuster formula video – Great Leads book overview video
39mins
novice female entrepreneurs
every area has its own type of product – own mentality
investing area – product = investment newsletters
biz-opp= reports, webinars
price; offer, terms, guarantee, premium
figure out your product
figure out your offer;price
write your copy
find out where to place your media
what media
what product
what offer
what copy
manager
creative ideas for products
selling
pusher – gets everything done
keep trying new promotions for the same basic product
may want to tinker with the product a little bit
but dont tinker too much with the offer
learn everything you can about the media
dont waste your time on corporate marketing of any kind while you are in stage one, you are not in the business of branding,
only interested in making that first cost effective sale
interview the experts about something specific
expert provides the credibility, specific provides the USP
1 hour recording
$39
great leads – 6 ways to get your reader emotionally charged up before he has time to start thinking about whether this is a good product decision, the rest of the package (80%) – dont worry you’ve made the right decision, let me give you some testimonials and proof..
copy isnt about changing minds – its stimulating resident emotions- the deeper the emotion, the stronger the copy
its showing ppl that you are like them, that you are in the same arena as them, that you feel the same things as them, and thats its ok for them to go thru and listen to the rest of what you have to say ( the proof )
if using a secret lead, never reveal the secret IN the lead
tease them as long as you can – let me tell you another secret.. more and more benefits
you start with 6 available lead types
you use the power of one – get one idea – very specific
find out awareness level of customer
GO
stories and secrets are used throughout – and are the 2 most emotionally compelling ways of persuasion
rules of stories:
start in the middle of things; never start from the beginning
there is action and conflict in the middle
movie starts with a car chase;
*person involved – hero (represents the customer)
*hero has a problem (same problem the customer is having, only , on average, worse, because if its not, you lose all those readers emotionally) – reader has to recognize this is his problem and the hero has it even worse than he does
*hero overcoming the problem
*solution is equal to the product – dont have to name the product , but it has to be the same basic thing
